Overview of the Community Lifecycle

Post launch, you should be evaluating and addressing the following items below.

First Three Phases

Week 1Month 1Quarter 1
- Identify any issues
- Revisit training on select topics (if needed)
- Analytics / reporting
- Check growth of content, membership, activity vs forecast
- Review traffic sources if external
- Editorial Calendar
- Discuss any community practice issues
- Recommendations
- Metrics review vs forecast
- Discuss challenges
- Recommendations
- Rising stars
- Best Content
- Recommendations

Last Three Phases

Quarter 2Quarter 3Quarter 4
- Metrics Review
- Longer term trending
- Resource planning
- Super users / Advocates should be emerging
- Community or Business challenges
- Recommendations
- Metrics Review
- Business Value / Goals
- Longer term trending
- Resource planning
- Advocacy growth
- Community or Business challenges
- Recommendations
- Metrics review
- Capacity planning for next year
- Business value / Goals for next year
- Resource planning for next year

See Appendix B - Building Your Community by Following Community Lifecycles for more details on the lifecycle.